Industry: FinTech
Services Offered: Branding and Web design
Problem: WheelWish is a pioneering rent-to-own vehicle company based in South Africa, catering to individuals and businesses facing challenges in securing credit or who are blacklisted. Recognising a significant gap in the traditional automotive financing market, WheelWish set out to democratise vehicle ownership. WheelWish needed a friendly and modern brand which appeals to there clientele and takes the corporate feel away from your regular vehicle financiers.
The B Online team has been assigned responsibility over the Surecheck Worldwide Instagram account.
Solution: B Online recognized the need for WheelWish to establish a brand identity that was not only approachable and engaging but also differentiated them from traditional, corporate-style vehicle financiers. The agency’s solution was to create a contemporary and welcoming brand image that resonated with individuals and businesses who felt alienated by conventional credit systems.
Representation: The design language developed by B Online employs vibrant colors and friendly illustrations to convey a sense of optimism and accessibility. The use of playful graphics and casual, reassuring taglines like “Lease Smart, Own Brilliantly!” and “Unlock Your Drive, Own Your Journey!” positions WheelWish as a relatable and supportive ally in the customer’s quest for vehicle ownership. The modern, clean typeface and uncluttered layout suggest a straightforward and hassle-free customer experience. The imagery of satisfied customers alongside the vehicles illustrates the end result of WheelWish’s service – happiness and success.
In essence, B Online crafted a brand persona for WheelWish that is inviting and reassuring, effectively communicating the message that WheelWish is a revolutionary company in tune with the needs of South Africans looking for alternative vehicle financing options. The brand’s new identity is designed to stand out in a crowded market while directly addressing the pain points of their target audience.
