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The Importance Of A Strong Corporate Identity For Your Business

Design

The Importance Of A Strong Corporate Identity For Your Business

Having a strong corporate identity is more than merely having a recognisable logo (although that plays a part too!). Corporate identity refers to how a company presents itself to the public as a whole. It represents and helps every organisation in conveying its personality and values. It is an expression of an organisation’s culture, character, personality and products and services. A solid corporate identity can present businesses with a number of excellent marketing opportunities such as: Customer Impact With A Strong Corporate Identity A strong corporate identity is something that bridges the gap between businesses and potential customers and partners. This refers to building memorable recognition of your organisation’s identity. Furthermore, a successful corporate identity offers a positive association of your company within the consumer’s mind. This ultimately allows your business to grow optimally within its competitive market. What’s more, is that it should strengthen your customers’ conscious AND subconscious opinion of your business. A successful identity should instantly describe your business’s service and be a positive reflection of the quality of your work. Furthermore, it helps differentiate your company from your competitors which in turn has an impact on a loyal customer base. In our heavily visual world, a solid corporate identity could be argued as one of the most important and powerful tools for businesses. Brand Awareness A part of corporate branding culture includes, but is not limited to your company’s logo design, website design, business cards, brochures and so much more! A consistent visual expression of your brand creates brand awareness amongst your customer base, shareholders and even to your employees. A strong corporate identity is also related to your business marketing sphere as it allows your consumers to instantly recognise your brand. Being visually memorable in this day and age is essential to give your brand an edge amongst your competitors. Not only this, but it also encourages your consumers to associate positive brand experiences with your logo and any other visual identification. This will be unified in your audience’s minds to create a memorable brand experience. Avoid Misrepresentation With Your Corporate Identity A good corporate identity will build loyalty amongst your customer base and avoid misrepresentation with competitor brands. Therefore, your brand MUST be instantly recognisable. A solid corporate identity leaves no room for vagueness or inconsistency in your brand’s personality. Your corporate image must then adequately translate your business’s vision and purpose accordingly. It is also the foundation on which you are able to build a positive brand association. Above all, standing out is of high importance, as your company’s image and reputation are an integral part of every business’s growth. Inspire Confidence A strong and successful corporate identity also has the ability to inspire confidence! Through identification, your business can effectively generate credibility both internally and externally. This professional identity is important to uphold amongst your customers, industry peers as well as your investors. What’s more, is that your company’s employees also need a positive sense of identity. Employees are a pivotal part of manifesting and nurturing a positive corporate image. It is important for your workers to be proud to uphold the company’s brand, after all, they are primary ambassadors for your business! When your employees are proud of the company that they’re in, it subsequently improves productivity and morale. A successful identity will take you further in the long run. An efficient corporate identity can prove to be a big investment as it is an indicator of a strong commitment and conveys that your business is in the industry for the long run. Where To Start? At B Online, we can curate a powerful corporate identity that will ensure your business or organisation has a strong competitive edge amongst a sea of competitors. Whether you’re a small or large organisation, we design your brand according to specific brand personalities, values and objectives! Furthermore, we are experts in logo design, company profiles, business cards and any other brand collateral that your organisation may require. Whether you’re building your empire from scratch or interested in rebranding your corporate identity, we can revolutionise your brand presence within your specific industry. Don’t delay, contact B Online today!

Marketing

Top Reasons Why Your Brand Needs A Social Media Presence

Whether you run a small local shop or a multi-national company, every business needs a social media presence! Not only does it instantly allow you to connect with your customer base on a worldwide scale, but it also increases brand awareness. An increase in reach and targeted content could, in turn, boost your leads and sales. Here are some reasons why you should invest in social media for your business or brand: A Social Media Presence Promotes Brand Awareness According to a recent study, there were around 2.46 billion social media users worldwide in 2017, this number has increased to 2.77 billion since then. This popularity means that your brand could have INSTANT access to a global reach through online platforms. This is one of the fastest ways to increase your brand’s visibility. Regular posting is, therefore, important! Posting serves as an organic reminder to your customers about your brand as well as products and services. With social media, you can also unlock new audiences as you have access to a large pool of users. However, you can also build a niche market according to your brand’s desires through specified targeting for social media ads. Engage With Customers Online Social media is a great way to engage with your customer base. Not only do you get to advertise your brand to billions of people, but you also get to ENGAGE and INTERACT with your customer base. An online presence allows you to focus on providing value to your customers. You can simply do this through sharing tips, news, advice and other information that could be helpful for your clientele. Through direct messaging and the comment section, your brand can easily respond to queries. Interactions on Facebook, Twitter and Instagram serve as organic advertising to other potential customers as they are available for a wide audience to read. Responding to all comments and direct messages in a timely manner will assist your brand by increasing engagement, brand trust and loyalty. Customer Satisfaction Social media is often the first place that potential customers interact with brands online. It is an important part of networking, communication and hearing your customers’ voices directly. Brand’s can use social media to answer customer questions, solve problems and receive feedback easily and effectively as well as improving customer relations. Providing data that is up-to-date, informative and instantly accessible promotes customer satisfaction for your organisation, in real-time! Build An Online Community & Brand Loyalty Customer satisfaction and developing brand loyalty go hand-in-hand. It is important to engage with customers and build a bond with them. Social media is the perfect platform for this! Social media does not merely introduce your product or services; it is also a building platform for your client base. Treating every query and potential customer with care increases your chances of building a loyal community. Not only this, customers are more likely to purchase products or services from brands they trust! An active social media presence makes it easier for your customers to find you online, in order for them to contact you. Therefore, connecting to customers through social media increases customer retention and customer loyalty. Marketplace Awareness Through Social Media Social media is the perfect way to learn more about your potential customer’s wants and needs through marketplace awareness. Through comments, questions and queries and other social media activities, it is easy to view your customers’ wants, needs, interests and opinions on your products or services that are not easily accessible elsewhere. As social media is designed to be public, this also gives you the opportunity to check out other businesses in your industry. Competitor analysis is important to ensure your brand stands out and can assist in your strategy. Ultimately, social media can help your brand get vital information about your industry at the click of a button. This can be done through statistics and analytics trend tools. A large following can also ensure that you have access to additional tools to examine detailed demographics of your customers in order to target niche markets for your products or services. Increase Traffic To Your Business’s Website Social media will help promote your brand by increasing traffic to your website! This is ideal for e-commerce websites to boost online purchases, as well as websites aimed at getting customers to enquire. This can be done by linking your website on different platforms to drive your potential customers to your site. Not only does it increase awareness but it also makes it easily accessible for your readers to find your web page. With social media, you are easily able to calculate your statistics and rankings. However, in order to ensure that you have a successful ranking, you need to keep up with ever-changing SEO (Search Engine Optimisation) requirements! These days, it is not enough to merely have a website and update a blog, one must stay active on social media platforms as well. As well as this, brands that share content on these platforms send out signals to search engines which then speaks to your brand’s integrity, validity and fidelity. Hence, it can improve your website SEO! Interested in improving your social media presence for your brand? B Online offers digital marketing services that will take your business or organisation to the next level! Contact us today.

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Marketing

6 Digital Marketing Essentials For Your Business

Digital marketing is a fundamental component of any marketing strategy in the 21st century. It is evident that to succeed as a business in this day and age, you need to be online. A great website, unfortunately, isn’t enough, however, pairing it with a strong marketing strategy is. Additionally, a strategic approach to marketing can save you time and money in the long run. From social media to Google Ads the online marketing world can seem endless. So where should you start? We show you the top 6 digital marketing essentials to transform your business: 1. A Targeted Digital Marketing Strategy Before diving into social media and the multitude of platforms available, you need to define your strategy. Determine your target market, business goals and unique selling point (USP) from the get-go. This sets you in good stead for success. Along with this, determine what you wish to achieve, whether it’s brand awareness, website conversions, Instagram followers etc. Setting your goals is key to a successful long-term strategy. Once you have your goals aligned, a digital marketing strategy can be created. This entails determining which platforms or channels to invest in for your goals and industry. Every post, blog and ad should have a purpose. One advantage of going digital is that it’s malleable – it gives you the ability to mould your marketing to your specific business goals and budget. 2. Social Media Marketing There are more than 3 billion people currently using social media; these people are also engaging with brands online. Improving your social media presence is a great way to target your audience. Not to mention, having a great social media presence legitimises your brand online – many people trust active brands more than inactive ones. Firstly, determine which social media platforms to build on i.e. Facebook, LinkedIn, Twitter etc. Then, there are two main ways to target your audience depending on the platform: Posts: A regular posting schedule (about every second day) is optimal. The combination of exciting copy and imagery is essential in all social media posting. Ads: Paid ad campaigns are ongoing ads which target custom audiences with varying objectives. For example, brand awareness, engagement, website traffic, direct messages etc. Audiences include a range of interests, locations, people who visit your website or even those who download your app. These ads allow you to reach as many potential customers as possible across the platform. 3. Email Marketing Email marketing is a great way to formulate a database of customers interested in your business. Bi-monthly, weekly or even daily email newsletters are optimal for showcasing new products, imagery, blogs, announcements and more. Additionally, newsletters can be linked to social media ads and your website. Not only this, newsletters reach an already engaged audience, so you know recipients are already interested in your business. Ultimately, they are more likely to engage in your content and even become repeat customers. 4. Content Creation (SEO) Search Engine Optimisation (SEO) organically improves your website’s rankings on global search engines. In effect, your website is more visible to your audience when they search for specific keywords online. Targeted blog posts on your website are a great tool to better position your business on global search engines. Writing about relevant topics and including well-researched keywords aids in telling search engines, your website is relevant. This process takes time, however, regular blogging is a great digital marketing tool. Over time, it will boost your online rankings, drive website traffic and increase brand awareness over time. It’s well worth the wait! 5. Google Ads Google Ads are paid ads that boost your business’s website traffic, clicks and conversion rate while effectively raising brand awareness. Your business gets immediate visibility which increases the chances of high online conversion rates. Google Ads offers a pay-per-click (PPC) pricing model. This works in conjunction with pre-determined keywords that are bid for by the advertiser. There are two Google Ads options available: Search Network: These text ads display when someone searches keywords on Google. Ads link to different areas of your website (extensions). They also show headlines relating to your service and indicate your business contact number. Display Network: Unlike search ads, these visual ads display on different websites across the web in the form of banners. They vary in size and are described as ‘passive’ advertising. Display ads are optimal for remarketing purposes – they engage your past website visitors. 6. Analytics Analytics is an invaluable tool for your digital marketing strategy. Firstly, data from digital marketing platforms helps to understand how you perform according to your goals. Comparing your performance over time is essential in order to re-strategise. Secondly, analytics is collected in real-time, which allows you to monitor your goals and budget on a day-to-day basis. Above all, analytics helps to understand your target audience and better connect with your customers. Are you ready to take your business to the next level with digital marketing? B Online offers a comprehensive, expert digital marketing service that is guaranteed to drive your online success. Speak to us today!

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