Academy of Fashion Styling – Design

Industry: Fashion Styling/Online Education

Design Services Offered: Corporate Identity, Website Re-design, Custom WordPress Development and E-commerce functionality

Problem: AFS is a leading fashion training institute in South Africa with a variety of in-studio and distance-learning courses. Courses range from fashion styling to colour analysis and provide offer high calibre training to students, equipping them with the knowledge, practical skills and confidence needed to pursue rewarding careers in the exciting world of fashion and styling.

AFS went through an intensive rebranding stage that required updated Corporate Identity, and a new modernised website that allowed users to find out about available courses and book and pay for them online. Furthermore, the website needed to be optimised for e-commerce services.

Solution: Taking the brands original look and feel, the B Online team re-designed a more modern looking website that allowed for a simplified user journey. The website is optimised for registering and purchasing of online courses through various payment portals.

Additionally users can purchase fashion industry related guides directly off the website.