Whether you run a small local shop or a multi-national company, every business needs a social media presence! Not only does it instantly allow you to connect with your customer base on a worldwide scale, but it also increases brand awareness. An increase in reach and targeted content could, in turn, boost your leads and sales.
Here are some reasons why you should invest in social media for your business or brand:
A Social Media Presence Promotes Brand Awareness
According to a recent study, there were around 2.46 billion social media users worldwide in 2017, this number has increased to 2.77 billion since then. This popularity means that your brand could have INSTANT access to a global reach through online platforms.
This is one of the fastest ways to increase your brand’s visibility. Regular posting is, therefore, important! Posting serves as an organic reminder to your customers about your brand as well as products and services.
With social media, you can also unlock new audiences as you have access to a large pool of users. However, you can also build a niche market according to your brand’s desires through specified targeting for social media ads.
Engage With Customers Online
Social media is a great way to engage with your customer base. Not only do you get to advertise your brand to billions of people, but you also get to ENGAGE and INTERACT with your customer base.
An online presence allows you to focus on providing value to your customers. You can simply do this through sharing tips, news, advice and other information that could be helpful for your clientele.
Through direct messaging and the comment section, your brand can easily respond to queries.
Interactions on Facebook, Twitter and Instagram serve as organic advertising to other potential customers as they are available for a wide audience to read.
Responding to all comments and direct messages in a timely manner will assist your brand by increasing engagement, brand trust and loyalty.
Social media is often the first place that potential customers interact with brands online. It is an important part of networking, communication and hearing your customers’ voices directly.
Brand’s can use social media to answer customer questions, solve problems and receive feedback easily and effectively as well as improving customer relations.
Providing data that is up-to-date, informative and instantly accessible promotes customer satisfaction for your organisation, in real-time!
Build An Online Community & Brand Loyalty
Customer satisfaction and developing brand loyalty go hand-in-hand. It is important to engage with customers and build a bond with them. Social media is the perfect platform for this!
Social media does not merely introduce your product or services; it is also a building platform for your client base.
Treating every query and potential customer with care increases your chances of building a loyal community. Not only this, customers are more likely to purchase products or services from brands they trust!
An active social media presence makes it easier for your customers to find you online, in order for them to contact you.
Therefore, connecting to customers through social media increases customer retention and customer loyalty.
Marketplace Awareness Through Social Media
Social media is the perfect way to learn more about your potential customer’s wants and needs through marketplace awareness.
Through comments, questions and queries and other social media activities, it is easy to view your customers’ wants, needs, interests and opinions on your products or services that are not easily accessible elsewhere.
As social media is designed to be public, this also gives you the opportunity to check out other businesses in your industry. Competitor analysis is important to ensure your brand stands out and can assist in your strategy.
Ultimately, social media can help your brand get vital information about your industry at the click of a button.
This can be done through statistics and analytics trend tools. A large following can also ensure that you have access to additional tools to examine detailed demographics of your customers in order to target niche markets for your products or services.
Increase Traffic To Your Business’s Website
Social media will help promote your brand by increasing traffic to your website! This is ideal for e-commerce websites to boost online purchases, as well as websites aimed at getting customers to enquire.
This can be done by linking your website on different platforms to drive your potential customers to your site. Not only does it increase awareness but it also makes it easily accessible for your readers to find your web page.
With social media, you are easily able to calculate your statistics and rankings. However, in order to ensure that you have a successful ranking, you need to keep up with ever-changing SEO (Search Engine Optimisation) requirements!
These days, it is not enough to merely have a website and update a blog, one must stay active on social media platforms as well. As well as this, brands that share content on these platforms send out signals to search engines which then speaks to your brand’s integrity, validity and fidelity. Hence, it can improve your website SEO!