Industry: Finance
Design Services Offered: Visual Identity Design, Logo Development, Graphic Design, Website Design, WordPress Website Development
Problem: The Finance Block is a team of passionate accountants and entrepreneurs. This team took their own experience in growing their business and identified the need for a block of financial services tailored to the needs of small and medium sized businesses.
B Online was appointed to develop The Finance Block’s new logo, identity and website.
Solution:
We started with an interview process with the client, through which we were able to effectively pen down their brand values. Bespoke, approachable, tech savvy, and passionate about assisting businesses with simplistic accounting services were defined as The Finance Block’s key principles. Our design team put together visual mood boards for art direction, looking at a simplistic, approachable and no-nonsense direction for logo development and brand identity.
To effectively strengthen the visual tone and identity of the brand, a monochrome theme was established. Typography was used in a modernised manner and emphasis was placed on the messaging of the brand as opposed to imagery.
A responsive WordPress website was created by our team, the website is custom built allowing for the company’s future growth.
